Keep it real: a saying that most-likely will never go out of style. So how does one “keep it real” when creating an employer brand? Don’t tell people what they want to hear. Tell a story that accurately encapsulates who you are as a brand. No organization is perfect. Own up to the things that...Read More

Attracting the right talent to your business, can be a difficult task. In a competitive hiring market, how do you stand out amongst your competition? Creating an effective employer brand to attract and retain candidates at your work place, will make all the difference. Employer branding does not require you to bring in an agency...Read More

According to Emerald Insight, employer branding establishes the identity of the firm as an employer. It encompasses the firm’s values, systems, policies and behaviors toward the objectives of attracting, motivating and retaining the firm’s current and potential employees. Given unemployment rates in B.C. are at 4.7%, it is imperative that firms keep a positive employer...Read More